Julian Blu, destined to become one of the leading Italian luxury multi-brand boutiques, was founded in Ravenna in 1959.
Giuliano Zabberoni – or Julian as he was known among his friends and in fashion circles – along with his first wife Lia Randi decided to take the reins of the family business, transforming it from a haberdashery to high-end fashion retailer and with that repositioning it in the market.
In 1963, Julian Blu opened its second boutique in Milano Marittima, Julian Fashion, an exclusive retailer of notable brands like Gianfranco Ferrè, Giorgio Armani and Loro Piana as well as couture wedding dresses.
In the next few years, Milano Marrittima became Julian’s sole location. Giuliano, who at the time also worked with luxury leather goods in Paris, decided to expand Julian’s portfolio and opened a second boutique in the seaside town, Julian Young, which focused on lines targeting younger customers.
Today the company is led by his daughter Sabina Zabberoni and Giuliano’s partner Anzia Alici. Together, they have continued their stylistic journey bringing together a selection of the world’s biggest brands like Balenciaga, Balmain, Dolce & Gabbana, Givenchy, Gucci and Saint Laurent with contemporary, emerging brands.
Julian Fashion continues as a family business with Giulia Tondini, Sabina’s daughter, who decided to place the boutique on the Farfetch marketplace in 2014 and to launch Julian Fashion’s direct e-commerce julian-fashion.com.
Between 2019 and 2020, the company strenghtens its retail positioning on regional scale, acquiring two historical boutiques located in the city centre of Rimini, and other two in Lido degli Estensi.
Nowadays Julian Fashion counts 7 multi-brand boutiques over the Emiliano-Romagnolo territory, a direct e-commerce operating on global scale, two headquarters and more than 100 staff members.