Keds was founded in 1916 in Massachusetts by U.S. Rubber Company, and it originally produced rubber-soled canvas shoes called “sneakers.” The term “sneakers” comes from the fact that rubber soles made the shoes silent and allowed the wearer to “sneak” around without making noise.
Keds gained popularity in the 1920s when they were worn by athletes, including tennis players and basketball players. The brand became known for its comfortable, lightweight design and durable construction, making them a popular choice for both athletic and everyday wear.
Today, Keds offers a wide variety of styles and colors, including classic white canvas sneakers, slip-on styles, and sneakers with fun patterns and embellishments. The brand has also expanded into other materials, such as leather and suede, while still maintaining its signature comfort and durability.
Keds has collaborated with numerous designers and artists, including Taylor Swift and Kate Spade New York, to create unique and stylish collections. The brand is also committed to sustainability and has introduced eco-friendly materials, such as recycled rubber and organic cotton, in some of its products.
Overall, Keds is a beloved brand that has stood the test of time, offering comfortable and stylish sneakers for over 100 years.