Victoria’s Secret is a well-known American lingerie, clothing, and beauty retailer. It was founded in 1977 by Roy Raymond and his wife Gaye in San Francisco, California. The brand gained popularity for its upscale lingerie and the annual Victoria’s Secret Fashion Show, which featured famous models wearing elaborate and extravagant lingerie sets.
The brand’s marketing has often been criticized for its narrow focus on a certain body image and beauty standards, which led to controversies and debates regarding body positivity and representation. In recent years, there has been a growing movement within the fashion industry to promote diversity and inclusivity, which has prompted Victoria’s Secret to rethink its marketing strategies.
In 2021, it was announced that Victoria’s Secret would undergo a rebranding effort to shift its focus towards more diverse and inclusive messaging. This included the inclusion of new spokespeople and the abandonment of the traditional “Angels” model lineup. The rebranding aims to better resonate with a wider range of customers and reflect changing societal values.
Please note that my information might not be up-to-date since my knowledge was last updated in September 2021, and there might have been further developments or changes since then.