Magic Beans is owned by parents. Eli and Sheri have three kids of their own and they struggled to find the right gear when they were first starting out. They envisioned Magic Beans as an easy place to learn about the hardest things to buy.
Magic Beans is here to make parents' lives easier and kids' lives more fun. We sell baby gear AND toys. It just makes sense.
Magic Beans has earned a great reputation, but that didn't happen overnight. Since 2004 we have worked tirelessly to find phenomenal products and provide a delightful shopping experience. We're known for our exceptional, knowledgeable staff who provide a level of customer service that you just won't find anywhere else.
We have two stores in the Greater Boston area. We love getting to know our local customers and watching their kids grow up. We value creating lasting relationships and being a resource for our communities.
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